Creating a QR code is easy. Getting people to actually scan it requires strategy. Here are 10 proven best practices to maximize your QR code scan rates.
Top Tips
Always include a call-to-action (e.g., "Scan for menu")
Ensure adequate size — minimum 2cm x 2cm for close-range scanning
Maintain high contrast between QR code and background
Use dynamic QR codes so you can track and update
Test scanning before printing at scale
Place QR codes at eye level where possible
Ensure the landing page is mobile-optimized
Use error correction Level H for printed materials